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Turn on the Air
Conditioning
Turn on the Air
Conditioning
The 3 Goldberg brothers,
Norman, Hiram, and Max, invented and developed the first automobile
air-conditioner.
On July 17, 1946, the
temperature in Detroit was 97 degrees. The 3 brothers walked into
old man Henry Ford's office and sweet-talked his secretary into
telling him that 3 gentlemen were there with the most exciting
innovation in the auto industry since the electric starter.
Henry was curious and
invited them into his office. They refused and instead asked that he
come out to the parking lot to their car.
They persuaded him to
get into the car which was about 130 degrees - turned on the air
conditioner and cooled the car off immediately. The old man got very
excited and invited them back to the office, where he offered them
$3 million for the patent.
The brothers refused,
saying they would settle for $2 million, but they wanted the
recognition by having a label, "The Goldberg Air-Conditioner," on
the dashboard of each car that it was installed in.
Now old man Ford was
more than just a little anti-Semitic, and there was no way he was
going to put the Goldberg's' name on 2 million Fords.
They haggled back and
forth for about 2 hours and finally agreed on $4 million, and that
just their first names would be shown.
And so to this day, all
Ford air conditioners show Norm, Hi and Max on the controls.
This if
believed by many people...guess the truth.... |
